{"id":2121,"date":"2018-03-29T19:26:06","date_gmt":"2018-03-29T13:56:06","guid":{"rendered":"http:\/\/142.93.219.26\/?p=2121"},"modified":"2018-03-30T10:16:45","modified_gmt":"2018-03-30T04:46:45","slug":"what-is-seo-5-key-seo-techniques-for-best-search-engine-ranking","status":"publish","type":"post","link":"https:\/\/www.zauca.com\/what-is-seo-5-key-seo-techniques-for-best-search-engine-ranking\/","title":{"rendered":"What is SEO – 5 Key SEO Techniques for Best Search Engine Ranking"},"content":{"rendered":"

What is SEO or search engine optimization?<\/strong><\/p>\n

SEO refers to the work you can do to make your website easier for people to find online, when someone types in a certain term or phrase into a search engine we call them keywords or key phrases they get back a long list of results; thousands in fact.<\/p>\n

So what happens when a website shows up on page 30<\/strong>, well when’s the last time you clicked<\/strong> on page 30<\/strong>, or even page 10<\/strong>; what about page 3<\/strong> most people are like you, they hardly<\/strong> ever click past page 1<\/strong>.<\/p>\n

Most of the time they don’t find<\/strong> what they’re looking for, they just start<\/strong> from scratch with new search<\/strong>, rather than clicking<\/strong> through endless<\/strong> result pages; that’s why it’s so important<\/strong> to make sure you appear<\/strong> toward the top of the list<\/strong>.<\/p>\n

Now on the search results page<\/strong> people can click on two<\/strong> types of links paid ads<\/strong> and organic results<\/strong>, paid ads are just what they sound like, results that a company has paid Google to appear<\/strong> when a particular keyword or phrase<\/strong> has been searched; organic results on the other hand show up naturally<\/strong> based on their relevance<\/strong> to the keyword<\/strong> or phrase that was searched<\/strong>.<\/p>\n

If you’re curious<\/strong> which of these most people click<\/strong> on, it’s not even close<\/strong> organic wins 94%<\/strong> of the time, not only that 7 out of 10<\/strong> people will click<\/strong> on one of the first seven results<\/strong>; this means you should really care about your ranking<\/strong> on organic search results<\/strong> that’s a Ton<\/strong> of extremely targeted relevant traffic<\/strong> you could be getting<\/strong> to your site based<\/strong> on the keywords<\/strong> you shoots. All potential customers, reader, subscribers<\/strong>; you name it coming to you, this is why SEO matters<\/strong>.<\/p>\n

Google<\/strong> and all other major<\/strong> search engines<\/strong> for that matter has created an extremely sophisticated formula<\/strong> to determine where on the search results page your site appears<\/strong> and you want to do everything<\/strong> you can to boost<\/strong> that ranking<\/strong>, there’s number<\/strong> of ways<\/strong> you can do<\/strong> this.<\/p>\n

I’ll quickly go over 5 SEO techniques you can use to improve your search ranking<\/strong><\/p>\n

Let’s talk about keywords, First<\/strong> SEO used to be pretty straightforward<\/strong> you’d simply pick<\/strong> a keyword<\/strong> you wanted your site<\/strong> to rank high<\/strong> for chuck it in to all the content of your site<\/strong> and watch your position<\/strong> on search results<\/strong> skyrocket, the more<\/strong> the keyword appeared<\/strong> on your site<\/strong> the higher<\/strong> your page ranked,<\/strong> nowadays using keywords appropriately is less<\/strong> about frequency<\/strong> and much more about relevancy<\/strong> while you still want to include keywords<\/strong> throughout your site<\/strong> it’s more important<\/strong> to utilize<\/strong> them with relevant content, high quality articles, posts<\/strong> and pages<\/strong> that are useful<\/strong> and legitimate<\/strong> add value for your visitors<\/strong> and speak volumes about your website,<\/strong> so don’t worry so much about gaming some formula based on keywords;<\/strong> focus on making your content<\/strong> match the needs of your customers<\/strong> instead.<\/p>\n

Second<\/strong> critically important<\/strong> step for boosting<\/strong> SEO is to gather inbound links<\/strong> and back links<\/strong>, back-link is a fancy word for links to your site that originate<\/strong> from another source<\/strong> these links from other websites<\/strong> to yours. Backlinks<\/strong> can come from anything from news articles to social media posts<\/strong>, but keep in mind the quality<\/strong> of your link source<\/strong> matters the more influential or legitimate<\/strong> the website is that links back to yours the more positive<\/strong> effect that backlink will have on your overall search result ranking<\/strong>.<\/p>\n

Third<\/strong> is your site security<\/strong> when someone makes a purchase<\/strong> on your website they shouldn’t have to worry<\/strong> about their identity<\/strong> being stolen<\/strong> or credit cards<\/strong> being compromised<\/strong> people don’t<\/strong> like using websites<\/strong> that aren’t safe<\/strong> to use and neither does Google to optimize<\/strong> your position on search results consider installing an SSL<\/strong> certificate, it works to encrypt<\/strong> ant data communicated between your website and visitors so things like usernames, passwords<\/strong> and credit card<\/strong> information are protected.<\/p>\n

Now lets see couple of points about social media<\/strong>, because your social influence<\/strong> matters too, one<\/strong> out of every four people<\/strong> in the entire world<\/strong> are using<\/strong> social media<\/strong>; that’s over two billion<\/strong> people just like with backlinks sites that are more popular<\/strong> and relevant<\/strong> on social media are given more credibility<\/strong> and therefore higher rankings<\/strong> so whether you’re brands tweets <\/strong>are being retweeted by the President<\/strong> or your posts are shared by a lot of average people; search engines<\/strong> will take notice<\/strong> and boost<\/strong> your site’s ranking<\/strong>.<\/p>\n

Finally<\/strong> and very importantly<\/strong> is to ensure your website displays<\/strong> well on mobile devices<\/strong> heard of mobilegeddon, it’s the term web developers coined for the day<\/strong> when mobile friendliness<\/strong> became a critical factor <\/strong>in Google’s search engine algorithm<\/strong> and there’s good reason for that change, there are over 1 point 9 billion<\/strong> smartphone<\/strong> users worldwide<\/strong> and retail sales<\/strong> are made on mobile devices is expected to reach 400 billion<\/strong> dollars by 2019<\/strong> and get this 29 percent<\/strong> of all search queries<\/strong> are made on you got mobile devices<\/strong> long story short as of April 21st 2015<\/strong>, Google expects<\/strong> your site to be as easy<\/strong> to use on a phone<\/strong> as it is on a computer the easiest way to do this is to make your site responsive<\/strong>; meaning it adjusts<\/strong> to fit any size<\/strong> screen automatically<\/strong> this is a big seal you could build an amazing website<\/strong> and still have it ranked lower <\/strong>on search results<\/strong> compared to your competition<\/strong> if your’e not making it easy for smartphone<\/strong> users to navigate<\/strong>.<\/p>\n

Good SEO<\/strong> doesn’t happen overnight<\/strong> it takes time<\/strong> but the sooner<\/strong> you’ll start the sooner climbing<\/strong> up the results ladder<\/strong> and as long as you have your domain name<\/strong> you can start your SEO efforts<\/strong> even before your website is finished<\/strong>.<\/p>\n

 <\/p>\n

Zauca Offers Website that\u2019s optimized for SEO and 100% Responsive (Mobile Friendly)<\/h4>\n

Responsive Website is the approach that suggests website design and development should respond to the user\u2019s request irrespective of device they use (mobile\/ laptop\/ desktop\/ ipad).<\/p>\n

<\/h3>\n

About Zauca Consultancy Services<\/h3>\n

India\u2019s No 1\u00a0Website Design\u00a0Company<\/h2>\n

Successfully Delivered 5800+ Websites<\/h4>\n

Zauca, offers wide range of Website design services in India including business website designing, personal blogs, web portals designing, micro websites, flash websites, e-commerce websites designing, static websites, and dynamic websites across all categories & sectors.<\/p>\n

\n
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Business Website Pricing<\/h2>\n

Zauca is India\u2019s most affordable website desingers in India with Unbeatable \u201cPricing\u201d<\/p>\n<\/div>\n<\/div>\n

\n
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<\/p>\n

\n

Basic Plan \u2013 Rs. 3800<\/b><\/h4>\n

\u2013 1 Free Domain Name
\n\u2013 5 Page Hosting\u00a0(Static Design)<\/b>
\n\u2013 Business Email id
\n\u2013 Unlimited Images & Videos
\n\u2013 Unlimited (Bandwidth\/ Space)
\n\u2013 SEO Ready Website
\n\u2013 100% Responsive Website
\n\u2013 24\/7 Support (Phone\/Email\/Chat)
\n\u2013 Annual Renewal Rs. 1500
\nNote: GST @ 18% Applicable on All Purchase<\/p>\n

Shop Now \u2013 Rs. 950.00<\/a><\/p>\n<\/div>\n<\/div>\n

\n

<\/p>\n

\n

Classic Plan \u2013 Rs. 4900<\/b><\/h4>\n

\u2013 1 Free Domain Name
\n\u2013 UL Pages (Dynamic Website)\u00a0<\/b>
\n\u2013 Business Email id
\n\u2013 Unlimited Images & Videos
\n\u2013 Unlimited (Bandwidth\/ Space)
\n\u2013 SEO (Express) Ready Website
\n\u2013 100% Responsive Website
\n\u2013 Live Chat Integration
\n\u2013 Payment Gateway Integration
\n\u2013 Social Media Integration\u00a0<\/b>
\n\u2013 24\/7 Support (Phone\/Email\/Chat)
\n\u2013 Annual Renewal Rs. 1695
\nNote: GST @ 18% Applicable on All Purchase<\/p>\n

Shop Now \u2013 Rs. 1,225.00<\/a><\/p>\n<\/div>\n<\/div>\n

\n

<\/p>\n

\n

Premium Plan \u2013 Rs. 10300<\/b><\/h4>\n

\u2013 1 Free Domain Name
\n\u2013 UL Pages (Dynamic Website)\u00a0<\/b>
\n\u2013 Android Application\u00a0<\/b>
\n\u2013 Unlimited Email id\u00a0<\/b>
\n\u2013 Unlimited Images & Videos
\n\u2013 Unlimited (Bandwidth\/ Space)
\n\u2013 SEO (Express) Ready Website
\n\u2013 100% Responsive Website
\n\u2013 Live Chat Integration
\n\u2013 Payment Gateway Integration
\n\u2013 Social Media Integration\u00a0<\/b>
\n\u2013 24\/7 Support (Phone\/Email\/Chat)
\n\u2013 Annual Renewal Rs. 2000
\nNote: GST @ 18% Applicable on All Purchase<\/p>\n

Shop Now \u2013 Rs. 2,575.00<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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e-Commerce Website Pricing<\/h2>\n

Zauca is India\u2019s most cost effective e-commerce website solutions in India with Unbelievable \u201cPricing\u201d<\/p>\n<\/div>\n<\/div>\n

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<\/p>\n

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Silver Plan \u2013 Rs. 6000<\/b><\/h4>\n

\u2013 1 Free Domain Name
\n\u2013 UL Pages (Basic Design )\u00a0<\/b>
\n\u2013 Unlimited Product Listing
\n\u2013 Business Email id
\n\u2013 Unlimited Images & Videos
\n\u2013 Unlimited (Bandwidth\/ Space)
\n\u2013 100% Responsive Website
\n\u2013 Payment Gateway
\n\u2013 24\/7 Support (Phone\/Email\/Chat)
\n\u2013 Annual Renewal Rs. 2000
\n\u2013 Advance Payment 50% of Project Cost
\nNote: GST @ 18% Applicable on All Purchase<\/p>\n<\/div>\n

Shop Now \u2013 Rs. 1,500.00<\/a><\/div>\n<\/div>\n<\/div>\n
\n
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<\/p>\n

\n

Gold Plan \u2013 Rs. 12000<\/b><\/h4>\n

\u2013 1 Free Domain Name
\n\u2013 UL Pages (Dynamic Design)\u00a0<\/b>
\n\u2013 Unlimited Product Listing
\n\u2013 Unlimited Email id\u00a0<\/b>
\n\u2013 Unlimited Images & Videos
\n\u2013 Unlimited (Bandwidth\/ Space)
\n\u2013 100% Responsive Website
\n\u2013 Social Media Integration
\n\u2013 Live Chat Integration\u00a0<\/b>
\n\u2013 Payment Gateway
\n\u2013 24\/7 Support (Phone\/Email\/Chat)
\n\u2013 Annual Renewal Rs. 3000
\n\u2013 Advance Payment 50% of Project Cost
\nNote: GST @ 18% Applicable on All Purchase<\/p>\n<\/div>\n

Shop Now \u2013 Rs. 3,000.00<\/a><\/div>\n<\/div>\n<\/div>\n
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<\/p>\n

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Custom Solutions for Enterprises<\/b><\/h4>\n

Almost any functionality that a client wants can be coded and integrated into the website, android application and CMS.<\/p>\n

Common applications<\/b>
\nSpecial functionality for which there is not an off-the-shelf solution
\nExtend common web components with your special business rules
\nIntegrate your web site with other systems.
\nWe know software and we engineer custom solutions<\/p>\n<\/div>\n

Shop Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

What is SEO or search engine optimization? SEO refers to the work you can do to make your website easier for people to find online, when someone types in a certain term or phrase into a search engine we call them keywords or key phrases they get back a long list of results; thousands in…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[371,364,377,366,376,367,372,363,375,373,379,378,369,374,365,370,355,384,368,361,380,382,381,360,359,356,362,354,358,357,383],"yoast_head":"\nWhat is SEO - 5 Key SEO Techniques for Best Search Engine Ranking - Website Design, Business Website Design, eCommerce Website Design<\/title>\n<meta name=\"description\" content=\"What is SEO - 5 Key SEO Techniques for Best Search Engine Ranking - Business Website Design Starting from Rs.5800 | Ecommerce Website Develoment Starting from Rs.18500\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zauca.com\/what-is-seo-5-key-seo-techniques-for-best-search-engine-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEO - 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