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What is a Backlink in SEO? What are Some Examples? How to Get Backlinks?

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What is Backlinks in SEO?

The first question in SEO is, How does Google determine which website to rank number one, two and three, and most people think it comes down to SEO? but it’s more in depth than that.

Google has over 200 factors, and the number ONE factor that affects rankings is Backlinks.

Today, We are going to discuss about what Backlinks are and how they work.

Moz SEO company interviewed tons of digital marketing experts & SEO experts, and they asked them what factors affect Google’s rankings the most?

They all said Backlinks.

So, what is Backlinks? To keep it simple, that’s one website linking to another website.

Google’s looking at it as votes. The more links that your website has, the higher you’re gonna rank. In addition to that, they’re looking at quality.

What are Some Examples?

So lets look at some examples,

Example 1: Your website is News related!

So, if Times of India Post Links to you, that’s way more effective than some plumber’s website linked to you. And Google knows that it’s way harder to get a link from Times of India website’s post, than it is to get a link from plumber website.

Now, another thing that they’re using within their algorithm is how related is that link?

Example 2: Your website is Plumber related!
So, if Times of India Post links to your plumbing website, that’s actually not as effective compared to Plumber website linking to you.

Example 3: Your website is Plumber related!
But, on the flip side, if there is a plumber related website linked to your plumbig website, that’s newly designed or created and has no backlinks, its like having very low weight or no weight; as the website linking to you has no backlinks by itself.

Eample 4:
At the same time, if Housejoy website linked to you, because it’s very relevant and they’re within your space, that’s way more effective.

So, there are few more factors that Google considers apart from just getting Backlinks.

Google is looking at how many Backlinks you’re getting; how many you’re getting over time, because it has to be natural, they don’t want you to just go pay people to link to your website because they don’t like that, you shouldn’t pay for links; they’re looking at how related those websites are; and they’re looking at something called domain authority.

Factor 1: Backlinks Count & Time
And it works like on a Richter scale, A logarithmic scale, in which it’s way easier to go from 1 to 10, than it is to go from 10 to 20.

Factor 2: Domain Authority
A domain authority is from a scale of 0 to 100, 100 being like a Google.com, a Youtube, a Facebook.

CONCLUSION – RESULT
So, assume you’re getting tons of backlinks, you’re getting them from related websites and they have high domain authority and you can get them from authoritative sites that have high domain authority, your rankings are gonna climb.

Check your Websites Domain Authority:
If you’re wondering what domain authority is, like what number a certain site has, you can go to ahrefs.com, A-H-R-E-F-S dot.com, put in a URL and they’ll spit out the domain authority. It’s a paid tool. A free version of this Open Site Explorer. If you Google’Open Site Explorer, it’ll take you to moz.com, and you can put in a URL and it’ll tell you that site’s domain authority.

How to Get More Backlinks?
Now that you know how links work in the eyes of Google, if you want to get links the quickest way is to do round up posts. So, go and email every single expert within your space and you can email these people, include them in their round up posts; and since you’re asking them one question and you’re asking that same question to every expert within the space, it’s a great opportunity for them to get free press, which is why they’re gonna participate. And then once they all participate, and give you their response, write an amazing looking blog post showcasing all the responses, includes their name, link to their website, link to their Twiter or Facebook profile. And them from there, email each of those experts, once you’ve published the post, and ask them to share it on their favorite social network.

By doing this, your blog; your website is gonna get more traffic. The more eyeballs that see your sight, the higher probability that someone’s gonna link back to your site. As you get more Backlinks, your rankings will also climb.

 

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